Executing a Local SEO Strategy:
A Step‑by‑Step Guide

Your blueprint to dominating
the local search results

Local search isn’t just about maps and pins anymore. It’s about being the go-to choice when your community searches for what you do best. Whether you’re a small business owner, a service provider, or running a boutique brand, showing up in the right place at the right time is what gets real results.

At Tide & Type Co., we specialize in helping businesses get found locally — and stay competitive. Our Local SEO Setup service does the heavy lifting, so you can focus on what you do best: serving your customers.

Let’s break down exactly how you can execute a winning Local SEO strategy — and where our team steps in to streamline it for you.

Step 1: Nail Down Your Google Business Profile (GBP)

Your Google Business Profile is your storefront in the digital world. It’s often the first impression people get — and it can make or break a potential sale.

What you need:

A fully filled-out profile (hours, photos, services, and more)

Consistent NAP (Name, Address, Phone)

Keywords in descriptions (but naturally written)

Ongoing review management

💡 Tide & Type Pro Tip: Our Local SEO Setup ensures your GBP is not just claimed — it’s fully optimized to rank, convert, and impress.

Step 2: Optimize Your Website for Local Relevance

Local SEO doesn’t stop at your listings. Your website needs to reflect your location, your services, and the language your customers use to search.

Key actions:

Add location pages for each area you serve

Embed maps and localized schema markup

Create content with local keywords and FAQs

🛠️ With our help, you won’t have to touch the code. Tide & Type Co. handles the technical and on-page optimization for you.

Step 3: Build Local Citations and Directories

Search engines trust consistency. If your business name and info appear across multiple reputable directories — and they all match — your credibility rises.

Where we list you:

Yelp, Bing, Apple Maps, YellowPages, and industry-specific sites

Local chambers of commerce or niche directories

📍 Included in our Local SEO Setup: We identify, clean up, and build citations so your local footprint grows with integrity.

Step 4: Generate Local Reviews Strategically

Reviews boost your visibility and build trust. But getting (and responding to) reviews takes strategy, not just hope.

Tide & Type Tips:

Ask consistently, not once and done

Make it easy (QR codes, follow-up emails)

Respond to all reviews, good and bad

❤️ Our service includes a review generation toolkit — customizable templates and tools to encourage glowing feedback.

Step 5: Create Location-Based Content

Whether it’s blog posts, neighborhood guides, or local event write-ups — content signals to Google (and people) that you’re part of the community.

Ideas we implement:

“Best Of” guides

Local event coverage

Case studies from your city

✍️ We help you create or plan this content, so it doesn’t become a time-suck.

Step 6: Monitor, Measure, and Adjust

Local SEO isn’t set-it-and-forget-it. Google’s algorithm evolves. So does your competition. You need to track what’s working — and what needs a tweak.

What we monitor:

Ranking for target keywords

Google Maps and organic traffic

Conversion rates from local pages

📊 Our Local SEO Setup includes a customized performance dashboard, so you can see exactly how your visibility is growing.

Ready to Show Up Where It Counts?

If you’re overwhelmed by the DIY route — or just want a team of pros to build a solid foundation — Tide & Type Co.’s Local SEO Setup is built for you.

✔️ Optimized listings
✔️ Keyword-rich, location-targeted content
✔️ Strategic review and citation building
✔️ Performance tracking tools
✔️ Hands-off setup — done right the first time

Ready to make waves? Let’s connect.

Let’s make waves together — contact us and set things in motion.

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Executing a Local SEO Strategy: A Step‑by‑Step Guide

Your blueprint to dominating the local search results