Google Ads & PPC Management Services
Better paid search starts with a better plan.
We build pay-per-click campaigns around customer intent, relevant landing pages and measurable business actions—not impressive-looking click counts. Put your advertising budget behind an offer people understand.
Clicks are the beginning. Qualified inquiries are the goal.
The offer, search intent, landing page, and reliable conversion tracking should work together to make paid media useful.
Search intent first
Prioritize the services, geographic markets and search terms most likely to match a genuine purchase or inquiry.
A useful destination
Make landing pages match the ad promise, answer important questions and offer an obvious next step.
Measurement you can trust
Track calls, forms, bookings or sales where technically and legally appropriate, then optimize for qualified outcomes rather than clicks alone.
When someone searches for a service you offer, a paid search campaign can place your business in front of that demand. But buying clicks without a clear offer, relevant landing page and reliable conversion tracking can waste money quickly.
The campaign is just one part. The experience connects it.
Tide & Type manages PPC as a connected acquisition system. We start by understanding the business goal and cost per lead that could make sense, then build focused campaigns, align ad copy with landing page content, verify meaningful conversion actions and improve performance with actual search-term and lead-quality data.
Google Ads built around high-intent searches.
PPC works when campaign structure, keyword intent, geography and the offer make sense together. We avoid a generic template and focus on the searches that matter to your business.
Campaign and keyword strategy
Map services to commercial search intent, sensible keyword match types, targeted locations and a realistic starting budget.
Search ad creation
Write clear headlines and descriptions that match the offer, align with landing pages and set accurate customer expectations.
Negative keywords and query review
Evaluate search-term relevance and exclude clearly unsuitable traffic where campaign controls allow.
Bidding and budget management
Set and review bidding approaches based on the campaign goal, available data, conversion volume and media budget.
Measure what happens after the click.
Impressions and clicks describe exposure. The most useful picture also includes the actions people take after landing—and whether those actions become real opportunities.
Landing page strategy
Plan a page that reinforces the ad message, explains the service, communicates proof responsibly and removes unnecessary friction.
Conversion tracking setup
Implement and validate appropriate form submissions, booking events, calls or transaction tracking using supported analytics and advertising tools.
Lead quality feedback
Connect advertising performance with CRM stages or offline outcomes where access, privacy and integration scope permit.
Performance reviews
Assess relevant metrics such as cost per conversion, search terms, conversion rate and lead quality, then explain next steps in plain language.
Paid search first. Broader advertising when useful.
Google Search is not the only paid channel. If your business calls for it, we can evaluate Microsoft Advertising, remarketing and social advertising as a separate or connected scope.
Microsoft Advertising
Consider additional high-intent search coverage where your market and economics justify it.
Retargeting strategy
Develop compliant audience and messaging approaches to reconnect with previous visitors where consent and platform policies allow.
Paid social and creative
Bring the same offer and conversion thinking to Meta or other platforms as part of a broader digital advertising plan.
From the first search
to meaningful action.
Your campaigns follow a measurable process, with clear priorities and practical improvements informed by real signals.
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Audit
Review your offer, current traffic, competition, landing pages, tracking and practical media budget.
WHAT YOU GETA clear campaign baseline -
Plan
Define the target searches, locations, budget, and measurable actions that matter.
WHAT YOU GETA focused launch plan -
Launch
Organize targeting, ads, negatives, conversion actions and landing page requirements before going live.
WHAT YOU GETCampaigns ready for measurement -
Optimize
Review queries, spend, conversions and lead quality regularly, then make changes based on observed signals.
WHAT YOU GETTransparent, informed refinements
Answers before we begin.
Your proposal defines exact deliverables, responsibilities, third-party costs, exclusions and terms.
YOUR QUESTIONWhat is included in PPC management?
Depending on scope, our work covers campaign strategy, keyword research, setup, ad writing, conversion tracking checks, search-term reviews, bid/budget adjustments and reporting.
YOUR QUESTIONIs Google Ads spend included in your management fee?
No. Advertising platform spend is separate from agency management, creative production and landing page development fees. We define each cost in the proposal.
YOUR QUESTIONHow much should a small business spend on PPC?
There is no universal budget. We estimate a reasonable test budget using market competition, expected costs, conversion economics and the amount of data needed to make decisions.
YOUR QUESTIONWill PPC guarantee a certain number of leads?
No. Ad auctions, competitors, seasonality, site experience and offer quality all affect results. We focus on transparent measurement and disciplined optimization, not guarantees.
YOUR QUESTIONDo I own my advertising account?
We prefer clients to retain ownership and administrative access to their advertising accounts, with Tide & Type granted the permissions necessary to manage campaigns.
YOUR QUESTIONWhat is the difference between PPC and SEO?
PPC pays for placements when eligible auctions are won, while SEO earns organic visibility over time. They serve complementary needs and are measured differently.
YOUR QUESTIONCan you target Ormond Beach or specific Florida cities?
Yes. Campaign geography can focus on Ormond Beach, Daytona Beach, New Smyrna Beach, Port Orange, DeLand or other selected markets, subject to platform settings and actual business coverage.
More than one way to grow.
A great website is one part of the story. We connect visibility, experience, and follow-through—so the right pieces work together.
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Get found.
Be present when the right people start looking.
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Get chosen.
Give visitors a clear reason to trust your business.
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Stay connected.
Make the next conversation feel effortless.
Management and setup fees are separate from ad spend. Campaign performance varies by competition, budget, offer, site and market; no lead, revenue or ranking guarantees are made.