Marketing built with strategy, craft, and a little bit of grit.
Our Story
Tide & Type Co. was founded in 2019 in Ormond Beach, Florida, built on a simple idea: businesses deserve a marketing partner who treats their growth like their own. What started as a small, local operation has grown into a full-service agency, without losing the hands-on approach that got us here in the first place. We are not a national franchise or a call-center operation. We are a Central Florida team that shows up, answers the phone, and builds strategy around your business, not a template.
What We Believe
Good marketing is not luck, it is strategy applied with craft. We believe in:
Every logo, every campaign, every line of copy starts with understanding your business and your market, not a trend.
You should always know what we're doing and why. No confusing reports, no vague promises.
We know Central Florida because we are Central Florida, but our work holds up against agencies twice our size.
Tide & Type Co. exists because too many good businesses lose customers not from a lack of quality, but from marketing that is inconsistent, disconnected, or missing entirely. A great product or service should not be undermined by a website that does not convert, a brand that does not resonate, or leads that fall through the cracks because no one followed up in time. Our mission is to close that gap.
We believe growth should not require five vendors, five invoices, and five different strategies pulling in five different directions. Since founding Tide & Type in Ormond Beach in 2019, we have built our agency around a simple idea: businesses grow faster and more sustainably when their marketing, their brand, and their systems all work together, guided by one accountable team instead of a patchwork of freelancers and platforms.
That means starting with strategy before design, understanding a business and its market before a single logo, campaign, or line of copy is created. It means clarity over jargon, so every client always knows what we are doing and why. It means combining local expertise with real capability, because we are part of the Central Florida community we serve, not an outside agency applying a generic playbook.
Most of all, it means follow-through. Strategy without execution is just a document. Our mission is to be the team that not only plans the path to growth, but walks it alongside every business we work with, treating their success as seriously as our own, and measuring ourselves by results, not promises.